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1255 Rt. 1 LLC, an affiliate of Arena Capital Partners, purchased the former Babies ‘R Us property, located at 1255 S Washington St, North Attleboro, MA for $3.2 million. According to the new ownership, the property is slated for redevelopment into one of the largest indoor entertainment parks in New England. This exciting entertainment destination promises to become the go-to spot for endless family fun. 


Situated within the 36,700 square-foot premises, Launch Entertainment Park is set to breathe new life into this high-traffic North Attleboro destination. Sharing a real estate lot with a well-frequented Target store, this location is poised to become a hub of activity and excitement for the local community and beyond.


The Launch Entertainment Park in North Attleboro boasts a diverse range of attractions and amenities ensuring there's something for everyone to enjoy. Visitors can look forward to an array of thrilling activities, including trampolines, a state-of-the-art bowling alley, axe throwing, mini-golf, virtual reality games, and an expansive arcade & redemption center. Additionally, the park will feature a full-service restaurant named "Krave" and a lively bar known as "Bar Hops," providing delectable cuisine and beverages to complement the entertainment experience.

The management of this exciting venture falls under the capable stewardship of Momentum Enterprises - an asset management company headquartered in Boston, Massachusetts. Momentum Enterprises already successfully operates four other Launch Entertainment Park locations in the state, including: Norwood, Framingham, Westboro, and Woburn, further solidifying their expertise in the industry. 


Construction for the remodel is slated to commence in October 2023, with the completion scheduled for Spring 2024. As the construction progresses, Launch Entertainment Park and Momentum Enterprises will keep the community updated on exciting developments and employment opportunities.

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